![]() ![]() In January 2021, Silversea announced that the 33-years-old Silver Explorer is sold and in September 2023 leaves the fleet.The reconstructed vessel ( Silver Explorer) was inaugurated in June 2008 for exotic itineraries (Arctic, Antarctica, Western Africa safari cruisetours) and Zodiac boat expeditions for wildlife viewing.In 2008, Silversea entered the luxury expedition travel market by purchasing the ship Prince Albert II (Society Expeditions-owned) and upgrading it to the industry's highest standards. In September 2000 was launched Silver Shadow. The Fleet's first vessel ( Silver Cloud) entered service in April 1994, followed by sistership Silver Wind in January 1995. Most (around 80%) of the brand's clients were expected to come from North America, so the line established its marketing office in Fort Lauderdale FL. ![]() ![]() Since the beginning, the company's all-inclusive fares included port charges, travel insurance, gratuities (none were allowed), one or more shore events (excursions) per cruise itinerary and beverages (selected wines at lunch and dinner). The purchase was in the form of 5,2 million RCL shares (~2,5% of Royal Caribbean's total common stock).Ĭelebrating the company's 25th Anniversary in 2019, Silversea ships accumulated 47800+ cruising days and served passengers with 9,4+ million cruise days. In July 2020, RCCL-Royal Caribbean Group purchased Silversea's remaining shares from Heritage Cruise Holding Ltd. All liners in the fleet will be updated taking inspiration from the flagship Silver Muse. Next were scheduled for upgrades Silver Whisper and Silver Wind ((December 2018). The project's first enhancements started with Silver Muse (August 19, 2018) with upgraded champagne and caviar offerings. Following the acquisition was announced the "Project Invictus" - a multi-year fleetwide project for drydock refurbishments and product enhancements. RCCL owns 66,7%, while Manfredi Lefebvre d'Ovidio owns 33,3% stake and remains the company's Executive Chairman. On August 1, 2018, after receiving regulators' final approval, the acquisition deal was officially closed. Since January 2023, Silversea's President and CEO is Barbara Muckermann (promoted from CCO/Chief Commercial Officer) while Roberto Martinoli was appointed senior advisor to RCG's President and CEO. Silversea kept the company's management team led by Roberto Martinoli (President and CEO between 2016-2022). In addition to the cash money, the Lefebvre family received around 472,000 RCL shares. RCCL financed the deal (through debt) in October. At the time, the company was valued at approx USD 2 billion. ![]() On June 14, 2018, Royal Caribbean Cruises Ltd (RCCL) and Manfredi Lefebvre D'Ovidio (Silversea's majority stock owner) announced an agreement for RCCL to acquire 66,7% equity stake in Silversea or purchase price ~USD 1 billion. In June-July 2018, RCG-Royal Caribbean Group acquired 2/3 of the company. Its business model was ultra-luxury cruising with smaller-sized all-suite ships. Until 2018, Silversea's owners were the Lefebvre family ( Rome City, Italy) and V-Ships (fka Vlasov Group) of Monaco. By 2024, the brand's fleet capacity (11x vessels) will increase 56% in comparison to 2020 (pre-COVID). Currently, Silversea's schedule list 900+ destinations (ports and islands) all over the world. With its first ship ( Silver Cloud), Silversea pioneered as an all-inclusive passenger shipping company on May 30th (1994) when Silver Cloud was christened in Monte Carlo (Monaco). Silversea (, 1994-founded) Is an ultra-premium travel brand and Monaco-based cruise company. ![]()
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